Category: Company

MEDIA RELEASE

In April 2022, the Card BIN system (managed by the International Organisation for Standardisation or ISO) will be changing from 6 digits to 8 digits. This is due to the increasing number of card issuers.  

Linkly’s solutions are ready to support the ISO standard and passthrough the 8 Digit BINs to POS systems. 

While Linkly’s solutions are ready for the move to 8 Digit BINs, we recommend Merchants and their POS providers to review their own systems, ensuring any components of their configuration are updated for the changes outlined by ISO. This could include but not limited to; look-up tables, BIN block logic, reporting or reconciliation that uses BIN logic and routing transactions based on card BIN. Linkly also recommend contacting any third-party service provider utilized in accepting payments to ensure they are ready when 8 digit BINs are introduced. 

Read about ISO’s changes to the Issuer Identification Number Standard here

Read about Visa’s Numerics Initiative here

Read about Mastercard’s 8 Digit BIN Expansion and PCI Standards here

Gaining market share in online payments, the acquisition is set to triple Linkly’s estimated value

Sydney, Monday 5^th Oct, 2020: Australia and New Zealand’s leading provider of
payment integration technology, Linkly, has today announced a multi-million dollar deal with Premier Technologies that is estimated to triple the company’s value and gain market share in the online payment space. As part of the agreement, Linkly will also see its workforce surge to almost 100 staff.

Linkly will acquire Premier Technologies’ market leading payment platforms (including MerchantSuite), sold through some of Australia’s big four banks and direct to market. The acquisition will propel Linkly into the online payment space and solidify its position as a leader in end-to-end payments and Omni-channel solutions.

Backed by technology-focused private equity firm, Potentia Capital, Linkly currently handle more than two billion in-store transactions annually, a significant portion of the total transactions made across Australia and New Zealand. With the signing of the deal, the company is on track to handle
more than four billion online and physical payments in the coming year.

Through the acquisition Linkly will become the only Australian-owned acquirer-agnostic payment provider that allows merchants to use the bank of their choice while implementing Linkly payment solutions, ensuring that their banking and payments are intricately linked.

Speaking about the deal, Linkly CEO, Anthony Chalhoub, commented: “The online space has long been a focus for us, having established ourselves as the leading payment provider to brick and mortar stores. This acquisition allows us to offer our customers the complete package of physical and online payment capabilities, as well as a true Omni-channel proposition.”

“During the pandemic, there’s been an exponential growth in the number of online payments being made, and this is a perfect time for us to make a move into the space. We predict online payments will continue to grow as consumer behavior shifts towards online purchasing. Through the deal, we now have both online and offline covered for our customers.”

Linkly will gain control of Premier Technologies’ payments clients and contracts as part of the transition, along with more than 50 staff across its Sydney, Melbourne and Singapore offices – developing a presence for Linkly in Asia.

Mr Chalhoub continues: “We’re looking forward to integrating the members of the Premier payments team, who have been so instrumental to the success of the company over the years, into the Linkly family in the coming weeks. Our focus will be to ensure this is a smooth transition undertaken in a safe and responsible manner given the current climate.”

The move into the Asian market is a first for Linkly but one that is crucial to its ongoing expansion plans. Much like the Australian market, Asia has seen a boom in online spending as a result of the pandemic.

“It’s exciting for us to be moving into Asia, especially given how well the Asian market has been performing. We’re looking to grow our Asian operations further in the near future, as part of our ongoing innovation strategy and expansion plan that will also see us move into other global markets,” Mr Chalhoub added.

This is the second sizeable acquisition Linkly has made in the last 12 months, following a significant investment from Potentia Capital in 2019.

For more information on Linkly’s innovative suite of payment solutions, please visit www.linkly.com.au.

For further media information please contact:

Linkly Info | e: [email protected]

Another step towards a full-service offering within the payments eco-system.

Sydney, Monday 1 June 2020: The leading provider of payment integration technology in
Australia, Linkly, today announced it will soon be offering enhanced capabilities through the provision of terminal software development for clients.

The forthcoming capability in terminal software development expands on Linkly’s ever-growing expertise, and is another step towards supporting the full integrated payments eco-system under one roof.

Linkly is well positioned across Australia and New Zealand to expand on its footprint to offer a full-suite of services, which currently includes in-store payment acceptance services (soon to expand to online) as well as value-added products such as buy now pay later, gift and loyalty programs, client services (field support and help desk) and loyalty.

“The enhanced capability will mark the ongoing consolidation in the payment sector. In the coming months, we will be merging Linkly’s prowess in integrating payments systems, with terminal software development” said Mr Chalhoub.

The soon-to-be launched capability represents a significant milestone in Linkly’s strategy and drive to deliver more value to it’s clients, as it will:

• Enable Linkly to accelerate the development of EFTPOS terminals and enable merchants to start transacting.
• Provide clients with greater flexibility in their terminal strategy and speed in the onboarding of new
  merchants.
• Allow Linkly to bring latest Android payment devices to market with a greater feature set for retail and F&B.
• Strengthen and extend Linkly’s geographical footprint.

For over 20 years, Linkly has been a leader in payment integration solutions working with small businesses, banking institutions and major retailers, such as Woolworths, David Jones, Myer, and JB HiFi. In 2019, the company securely handled over two billion transactions across Australia.

We’ll share more updates and official release dates for our terminal development capability soon.