Another step towards a full-service offering within the payments eco-system.


Sydney, Monday 1 June 2020: The leading provider of payment integration technology in Australia, Linkly, today announced it will soon be offering enhanced capabilities through the provision of terminal software development for clients.

The forthcoming capability in terminal software development expands on Linkly’s ever-growing expertise, and is another step towards supporting the full integrated payments eco-system under one roof.

Linkly is well positioned across Australia and New Zealand to expand on its footprint to offer a full-suite of services, which currently includes in-store payment acceptance services (soon to expand to online) as well as value-added products such as buy now pay later, gift and loyalty programs, client services (field support and help desk) and loyalty.

“The enhanced capability will mark the ongoing consolidation in the payment sector. In the coming months, we will be merging Linkly’s prowess in integrating payments systems, with terminal software development” said Mr Chalhoub.

The soon-to-be launched capability represents a significant milestone in Linkly’s strategy and drive to deliver more value to it’s clients, as it will:

  • Enable Linkly to accelerate the development of EFTPOS terminals and enable merchants to start transacting
  • Provide clients with greater flexibility in their terminal strategy and speed in the onboarding of new merchants.
  • Allow Linkly to bring latest Android payment devices to market with a greater feature set for retail and F&B.
  • Strengthen and extend Linkly’s geographical footprint.

For over 20 years, Linkly has been a leader in payment integration solutions working with small businesses, banking institutions and major retailers, such as Woolworths, David Jones, Myer, and JB HiFi. In 2019, the company securely handled over two billion transactions across Australia.

We’ll share more updates and official release dates for our terminal development capability soon.




About Linkly

Linkly (previously PC-EFTPOS) is the leading supplier of integrated payment solutions in Australia. For over 20 years, the company has provided payment integration solutions connecting over 200,000 merchant terminals across Australia and New Zealand, integrating with more than 500 POS applications and quickly streamlining in excess of two billion secure transactions a year.

Linkly’s clients range from major retailers such as Woolworths, David Jones, Myer, and JB Hi-Fi, right through to single-terminal corner stores.

From local corner stores through to national retail brands, our payment solutions are better for business.

Linkly is a wholly-owned subsidiary of Payments Technology Holdings Pty Ltd. Potentia manages 80% of equity encompassing a mix of shares held by Potentia VCLP and direct investors under investment management agreements.

Potentia is the only Australian private-equity fund focused exclusively on investments in software, tech-enabled services and technology businesses. Potentia invests in businesses headquartered in Australia and New Zealand which have corridors of growth into Asia. The company represents more than 40 years’ collective private equity and technology experience shown in its impressive track-record of successful partnering with management teams and growing world-class businesses.